Friday, February 3, 2012

Has Marketing Gone Wrong

I took a class last semester on communication and we were assigned reading in a book that was all about showing the real message that some companies are trying to get out there about there product and what it can do for you.  Many of us are blind to the actual affects of these marketing campaigns.  Some people actually get dragged so far into there scheme that its to hard to get out.  An example of this would be cigarette ads back when we were younger.  They portrayed cool young women and men that love cigarettes so much that it makes them happier people.  Not one message in the ad was telling people how harmful they are to your body.   Now those people that were dragged in are addicted and its hard to stop.  The company succeeded in selling there product but at the cost of how many lives and for what, MONEY.   Another good example is dieting foods.  Every dieting ad has that sexy girl or guy front and center and pretty much tells you "eat our product and look like this". FALSE.  Many women and men have eating disorders and psychological problems because there trying to look perfect, these ads don't help the cause. Should it really be all about the money or should some customer safety come into play?

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