In the first hour i think that the target will be on those football enthusiasts that cant wait for the season to start so they have to watch this. I think that there are too many commercials during the draft but thats my view. I think that it is way to built up and that it needs to scale down. Im surprised with the stats that it beats out the NHL Playoffs and basketball because i only care about who the Patriots draft and no one else. I switch the channel after the first 3 people are picked and wait until my team is up.