Tuesday, February 14, 2012
Who Do We Market To?
Today's world is all about technology and efficiency. Mostly the younger generation has really latched onto this and is expanding it even more. I would say that companies have really started to move specifically to this group of people and away from the older generations even our parents generation. My father doesn't have a Facebook and neither do any of his friends. Facebook is a foreign language to him and he probably wouldn't even know how to sign in. Yet today is all about Facebook and related companies. When do the older members of society get attention? Should companies continue to forget about them and stay with the young? or should we try and incorporate the older people?
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