Marketing in Sports

One of the best ways to market a product is through sports.  Everyone watches it and no the majority of people cant get enough of it.  Whether it be through the channel or on the jersey, its everywhere.  When athletes get into trouble their contract with companies get cut off because they know how important those names are to there company and bad publicity is never good.  Look at Tiger Woods for example, after all the problems he had his own video game wouldn't sponsor him, Nike cut ties and so did the car company that he was sponsored by.  Every game you watch you can pick out at least 30 or so ads.  In fact we probably watch more ads then we do actual games.  What do you think is the best sport to advertise in?

Has Marketing Gone Wrong

I took a class last semester on communication and we were assigned reading in a book that was all about showing the real message that some companies are trying to get out there about there product and what it can do for you.  Many of us are blind to the actual affects of these marketing campaigns.  Some people actually get dragged so far into there scheme that its to hard to get out.  An example of this would be cigarette ads back when we were younger.  They portrayed cool young women and men that love cigarettes so much that it makes them happier people.  Not one message in the ad was telling people how harmful they are to your body.   Now those people that were dragged in are addicted and its hard to stop.  The company succeeded in selling there product but at the cost of how many lives and for what, MONEY.   Another good example is dieting foods.  Every dieting ad has that sexy girl or guy front and center and pretty much tells you "eat our product and look like this". FALSE.  Many women and men have eating disorders and psychological problems because there trying to look perfect, these ads don't help the cause. Should it really be all about the money or should some customer safety come into play?

In response to Emmit

I personally Like the Bud commercials because it shows that there an american company and have been around for awhile. there not all that funny but i see them as kind of bad ass because they are so old. the Clydesdale horses and the wagon are sweet and they are still a huge reason why people visit the factories. bud heavy's all day

Super Bowl Advertisements

This year my favorite football team was on the field, the New England Patriots.  this was the first Superbowl i have watched and been into since the last time they played in a Superbowl. It doesn't interest me to sit and watch two teams that i don't care about for three hours.  The one and only reason i would ever tune into the game was because of the many commercials that are put out specifically for the game.  Companies spend so much money trying to get the most memorable ads out there because so many people watch the Superbowl.  This years ads were a bummer to me because they weren't that funny, except for the dancing M&M.  I would say that this was one of the more disappointing years that i have watched which is odd because this was one of the most hyped up super bowls ever.  do you think that the ads played during the Superbowl can make or break a companies year?

Is Marketing Helpful

In my opinion Marketing would be a useful course to take even if you are not going to be in the management or marketing department in the future.  The reason I say this is because everyone is always trying to sell something and advertise something in their own personal way.  When your telling someone a story and they dont believe it we immediately try and sell our story to them to make that person believe. Another reason would be that we never know what might happen after we graduate college.  My father did not go into the profession that he thought when he graduated college.  He was an English major and found his way into sales which he has been successful in. Now i don't know if he took a course in college for marketing or sales but i believe it is very helpful.

Mys

The way i would market myself to a potential consumer would be simple and effective.  As myself i would have the highest quality materials and the finest craftsmen that assembled me.  I would be as cost efficient as possible and extremely strong and durable. I would be as easily transported as possible and available to as many people as my team felt would be possible. My team of marketers would create the most elaborate advertising that hit every potential customer out there and they would also have a team of personal sales reps that would go around and promote me even more.  My price as I stated earlier would be the most cost efficient and fair as possible, if I were selling myself as a product I would be worth more than the eye can see probably somewhere in the range of $5 to $10. Sorry 5 to 10 million dollars. I'm state of the art.